Making It Work
Aarhus 15 conference
November 3-5 2015

Abdul DezkamAbdul Dezkam (Denmark)

Global Loyalty Manager, ECCO
Presentation

Biography

Abdul has delivered a concept and strategy to move ECCOs global loyalty program away from traditional discounting and towards a focus on premium loyalty, delivering the right message at the right time to the right consumers - building true loyalty beyond discounts. He has also implemented a dynamic business management tool on multiple levels, securing top level management valuable insights from loyalty behavior and store staff motivation.

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