Making It Work
Aarhus 15 conference
November 3-5 2015

Program: Tuesday | Wednesday | Thursday | Speakers | Tracks | Social events
Rie Haagen

Combining actionable analytics and customer journeys to ensure relevance

Time: 15.15 - 16.00, Thursday November 5

Speaker: Rie Haagen (Denmark), PPG Architectual Coatings
Track: Personalisation & Relevance


PPG has worked extensively with digital analytics during 2015 to set it up properly and use it to benchmark across country sites.

By combining with an understanding for the customer journeys, online as well as offline, we hope to make sure we deliver a relevant experience when you are looking for some paint.

Join this session for a look at the customer journeys that PPG have mapped out, an under the hood on the actionable analytics and help share input to provide an even better and more relevant experience in 2016

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