Making It Work
Aarhus 15 conference
November 3-5 2015

Program: Tuesday | Wednesday | Thursday | Speakers | Tracks | Social events
Katrine Emme Thielke

Branded Content: Find your own 3 concepts

Time: 13.00 - 13.45, Wednesday November 4

Speaker: Katrine Emme Thielke (Denmark), Katrine Thielke
Track: Branding & Marketing

We know content is the new marketing. And even though product placement and sponsorships are no longer as popular as they used to be (in their old form), we now see a new way for brands to work together: Brandscaping and branded content.

Katrine will start with a presentation of good examples from abroad and at home (local examples from Denmark), to show you that brandscaping is more than just the Chipotle case, and why you can gain a lot from it.

The second part of the session is a short workshop, where participants help each other dream up the greatest branded content for their own organisation - ready to bring home and pitch to their boss!

You'll get:

- An intro to brandscaping and branded content
- A handful of good examples of branded content that works
- Your own branded content concepts

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