We know content is the new marketing. And even though product placement and sponsorships are no longer as popular as they used to be (in their old form), we now see a new way for brands to work together: Brandscaping and branded content.
Katrine will start with a presentation of good examples from abroad and at home (local examples from Denmark), to show you that brandscaping is more than just the Chipotle case, and why you can gain a lot from it.
The second part of the session is a short workshop, where participants help each other dream up the greatest branded content for their own organisation - ready to bring home and pitch to their boss!
- An intro to brandscaping and branded content
- A handful of good examples of branded content that works
- Your own branded content concepts