Making It Work
Aarhus 15 conference
November 3-5 2015

Program: Tuesday | Wednesday | Thursday | Speakers | Tracks | Social events
Dan Lewis

Complications to mobile first – when our mobile user isn’t mobile

Time: 10.15 - 11.00, Thursday November 5

Speaker: Dan Lewis (USA), Judge Group
Track: Designing Digital Experiences

We have done very well to enable assets to be mobile, with work still to be done in many cases. Yet, we are beginning to see quite clearly that mobile users aren’t always mobile. Instead, we need to learn to focus on understanding what a customer is doing when they interact with us at any given time. This talk will take a look at device (mobile and pc) use trends, discuss targeting key customer interactions, and understanding the value of those interactions.

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