Is it about time to reengage with your customers and improve your retention rate? This is the session for you to be in.
Are you working on a new strategy to drive customer loyalty with/without a loyalty program? Or are you already running an old and dusty loyalty program driven by traditional discount and with a point-based approach, that you want to rework but you are facing lack of commitment in the organisation? Maybe you are looking for a simple way to deliver better customer experience by grabbing the low hanging data-fruits?
I will share some experiences (and other companies') from running a global advanced behavioral-driven loyalty program and a simple and discount-driven loyalty program; and how important it is to bring organisation, technology and strategy together to deliver your next loyalty strategy.
And of course – no presentation about data and the "age of customer" without mentioning Uber at least once :-)
So bring in your passion, curiosity or disgrace for data and let’s turn them into valuable insights for you to take back to your office.