Making It Work
Aarhus 15 conference
November 3-5 2015

Program: Tuesday | Wednesday | Thursday | Speakers | Tracks | Social events
Ben Rudman

Execute your digital business strategy

Time: 13.00 - 16.00, Tuesday November 3

Speaker: Ben Rudman (UK), MMT Digital

In 2015 many business have aligned their digital and business strategies. Digital professionals are very aware that they need to measure their value in KPIs that matter to the business. But many digital projects are still failing when it comes to execution. It seems that there is a gap between the strategic and the operational mode. In this workshop we will explore which processes are necessary to have in place in order to execute successfully and we’ll create practical guides for aligning digital with your business processes. We’ll look a best practice examples, but we’ll also use the collective experience in the room in order to reach a common ground for creating new best practices.

We’ll discuss topics such as:
- How to get from vision and strategy to successful operational mode
- How the culture of the workplace influences the ability to execute
- How to create alignment across siloes

And create best practice advice and guides for execution.
Expect a workhop where you’ll be working!

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