Companies like Merck, a large, global and complex pharmaceutical and chemical company, face competition from a completely new angle. The agile and socially networked companies like the ones we bought our music from a few years ago are now entering our market with huge financial power.
This new competition leads to an unprecedented demand to change. More efficient processes, new business models, a new way of collaborating by each and every employee have become necessary.
Such a change requires a new type of leadership, a digital leadership, where hierarchies become less and intrinsic motivation more important and communication obtains a new role.
The presentation is about how
- Merck uses Employee Engagement to enable a sustainable transformation into a more digital business.
- International virtual teams established within our network organization are bringing the new global Digital Workplace to the company.
- This “bottom-up approach” is accompanied by dialog-oriented communication measures and top-down best-practice sessions for management teams around the globe.