Making It Work
Aarhus 15 conference
November 3-5 2015

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Frank Sielaff

Leadership approaches to digital transformation

Time: 11.15 - 12.00, Thursday November 5

Speaker: Frank Sielaff (Germany), Merck
Track: Leadership & Strategy


Companies like Merck, a large, global and complex pharmaceutical and chemical company, face competition from a completely new angle. The agile and socially networked companies like the ones we bought our music from a few years ago are now entering our market with huge financial power.

This new competition leads to an unprecedented demand to change. More efficient processes, new business models, a new way of collaborating by each and every employee have become necessary.

Such a change requires a new type of leadership, a digital leadership, where hierarchies become less and intrinsic motivation more important and communication obtains a new role.

The presentation is about how
- Merck uses Employee Engagement to enable a sustainable transformation into a more digital business.
- International virtual teams established within our network organization are bringing the new global Digital Workplace to the company.
- This “bottom-up approach” is accompanied by dialog-oriented communication measures and top-down best-practice sessions for management teams around the globe.

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