Apple Watch, Gear VR, internet toasters… Does it seem like every time we turn around there’s a new opportunity to reach customers on the horizon? Although most organizations will never consider the effectiveness of toasting a logo onto their customer’s rye bread, it’s quite likely they’re thinking through the digital transformation necessary to successfully publish, engage, and measure across an ever-expanding landscape of emerging channels with personalized and contextual customer experiences. Orchestrating this delivery so it’s seamless, integrated, and consistent is no trivial task and the transformation necessary to be successful involves leadership vision, technology, enablement, and processes.
In this 45 minute session we will explore some of the early mistakes many organizations make when planning and preparing for the digital transformation necessary to support Omnichannel Marketing. After a short presentation on the subject we’ll open it up to discussion and collaboratively seek new ideas on how to succeed. Although this session will be focused on digital leadership, the challenges we will discuss are applicable across the organization and all are welcome.