Making It Work
Aarhus 15 conference
November 3-5 2015

Program: Tuesday | Wednesday | Thursday | Speakers | Tracks | Social events
Rahel Bailie

Pushing syrup through a straw: More content than capacity

Time: 15.15 - 16.00, Wednesday November 4

Speaker: Rahel Bailie (UK), Scroll
Track: Content & Communications

What happens when you have thousands of products ­ or maybe tens or hundreds of thousands ­ and not enough capacity to deal with them? In a play on „it takes a village to raise a child”, it takes a content ecosystem to produce content with any sort of efficiency. In the brief period of a presentation, I’ll share some basics of how to create product content to a publication­ready state.

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