How to emotionalise your brand in the digital space? How to fully leverage the power of digital? How to tell a coherent brand story across platforms and devices? These and other questions are troubling the mind of every marketeer.
Jan Pilhar will showcase how Aperto helped the world’s largest automaker Volkswagen to tackle these challenges and deliver a groundbreaking integrated brand experience around their motorsport engagement. The session will cover how the “Rally the World” brand programme came to life, what importance insights emerged from the development process and what lessons were learned during implementation. Focused on real-world examples this session offers insights into the workings of an award-winning digital brand programme.