Peter is particularly experienced within web projects / digital media projects for large, international B2B companies, having worked for both Maersk Line (the world's largest container shipping line) and now Ramboll (one of the largest engineering consultancies in the Nordics) but as a digital media advisor at independent consultancy J. Boye, He worked for a range of different public organisations, NGOs and B2C companies, too.
He has strong theoretical and practical competences related to digital media strategy. Very deep understanding of LinkedIn, its features, its possible uses and employer branding on LinkedIn. High focus on user-focused, business-oriented and data-driven website optimisation. Long experience with driving and incrementally improving corporate and e-commerce websites.