Making It Work
Aarhus 15 conference
November 3-5 2015

Program: Tuesday | Wednesday | Thursday | Speakers | Tracks | Social events
Ben Rudman

Strategic project delivery – Achieving success in a climate of extreme uncertainty

Time: 13.00 - 13.45, Thursday November 5

Speaker: Ben Rudman (UK), MMT Digital
Track: Leadership & Strategy


Delivering business value and achieving success can be tricky enough in any digital project. In this session Ben Rudman from UK-based digital agency MMT Digital will lead participants to help them with strategies to deliver a project for a new business division in a global organisation who focus on celebrity goods.

With the growing popularity of the J. Boye conferences worldwide Janus Boye is now as recognisable as David Beckham and George Clooney and your business has spotted a gap in the market. So it’s time to get selling “Janus T-shirts”. As you are putting a new and unproven product into the market we are going to team you up and then put your e-Commerce delivery strategy to the test. The session will conclude with the principles and techniques employed by the team at MMT Digital to formulate the right strategic approach to help their clients deliver great products under challenging circumstances.

FREE T-shirts: Attendees to this workshop will walk away with this season’s must have item. Straight from the catwalks of London, a very special limited edition T-shirt (with a rather familiar image printed on the front that will be revealed on the day) created by MMT Digital will be given out to each workshop participant.

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