Speaker: Stephen Emmott (UK), J. Boye
While vendors talk about managing experiences rather than content, many organisations still struggle with creating digital products and delivering these to multiple channels and devices.
While the tide has turned on the importance and value of digital, what is this shift from content to experience? Is it relevant to your organisation? And how do you transition to it if it is?
In this workshop we'll be exploring the paradigm shift to experience management and exploring the case for and against change. This follows our recently released buyers' guide to user experience platforms.