Digital experiences today are influenced by a number of trends: Providing an excellent customer experience. Understanding and reaching the customer across all devices and channels. And all of that while providing a consistent user and brand experience. At first glance, the opposite of traditional, print-catalog inspired e-Commerce.
What are the drivers behind this trend from a business and market perspective? What challenges do companies face implementing a customer-centric, experience-driven e-Commerce perspective and what do they stand to gain? And how does technology fall into this equation?