Making It Work
Aarhus 15 conference
November 3-5 2015

Program: Tuesday | Wednesday | Thursday | Speakers | Tracks | Social events
Jochen Toppe

The role of technology in the customer experience

Time: 13.00 - 13.45, Wednesday November 4

Speaker: Jochen Toppe (Germany), CoreMedia
Track: Standards & Technology

Digital experiences today are influenced by a number of trends: Providing an excellent customer experience. Understanding and reaching the customer across all devices and channels. And all of that while providing a consistent user and brand experience. At first glance, the opposite of traditional, print-catalog inspired e-Commerce.

What are the drivers behind this trend from a business and market perspective? What challenges do companies face implementing a customer-centric, experience-driven e-Commerce perspective and what do they stand to gain? And how does technology fall into this equation?

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