Making It Work
Aarhus 15 conference
November 3-5 2015

Track: Branding & Marketing
Wednesday, November 4th 2015

Time: 6.30
Run with the Vikings

Time: 8.00 - Breakfast & Registration

Time: 9.00 - 9.15 - Conference opening with Louise Gade (Denmark), VIA University College

Time: 9.15 - 10.00 - Keynote: The total impossibility of customer experience management

Speaker: Tim Walters (Germany), Digital Clarity Group
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Time: 10.15 - 11.00
Surfacing the tragic mistakes to avoid

Speaker: Jake DiMare (USA), Agency Oasis


Time: 11.15 - 12.00
Rally the world – Next level digital brand storytelling

Speaker: Jan Pilhar (Germany), Aperto


Time: 12.00 - 13.00 - Lunch

Time: 13.00 - 13.45
Branded Content: Find your own 3 concepts

Speaker: Katrine Emme Thielke (Denmark), Katrine Thielke
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Time: 14.00 - 15.00 - Expert panel

Learn more about the Expert panel discussion and be a part of the discussion to share perspectives.

Speakers: Claus knuth (Denmark), Bates, Young & Rubicam, Hannu Vangsgaard (Denmark), envision and Tracy Green (UK), UK Parliament


Time: 15.15 - 16.00
Connecting the dots: Customer journeys and online touch points

Speaker: Mette Heide Temple (Denmark), Brüel & Kjær Sound and Vibration Measurement
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Time: 16.15 - 17.00
Digital Gravity; how to prepare for lift-off in content marketing

Speaker: Adam Frederik Nissen Feldt (Denmark), Haldor Topsøe
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Time: 17.15 - 18.15 - Change The Game keynotes

Speakers:
Danielle Brigida (USA) U.S. Fish and Wildlife Service
Claus Knuth (Denmark), Bates, Young & Rubicam
Jonas Bladt Hansen (Denmark), Arla Foods


Time: 18.30 - Conference Party

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