Making It Work
Aarhus 15 conference
November 3-5 2015

Track: Personalisation & Relevance, Thursday, November 5th 2015

Time: 8.00
Breakfast & Registration

Come pick up your conference badge and enjoy breakfast with fellow conference participants. We encourage attendees and speakers alike to join, get the discussion going first thing and set the scene for the rest of the day.

Time: 9.00 - 9.15

Conference opening with Peter Høgsberg (Denmark), CEO at Aarhus Airport

Time: 9.15 - 10.00
Keynote: 10 Top tips for digital transformation

Speaker: Rob Gethen Smith (UK), Anthony Nolan Trust
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Time: 10.15 - 11.00
Everything that glitters isn't personalised

Speaker: Sara Redin (Denmark), Think! Digital

Time: 11.15 - 12.00
Digital advertising in a world that expects personalisation & relevance

Speaker: Andreas Ramos (USA), Klean

Time: 12.00 - 13.00

Time: 13.00 - 13.45

Combining actionable analytics and customer journeys to ensure relevance

Speaker: Rie Haagen (Denmark), PPG Architectual Coatings
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Time: 14.00 - 15.00
Roundtable discussions

Themes and speakers:

Time: 15.15 - 16.00
Loyalty is not just for dogs. Using digital for better loyalty programs

Speaker: Abdul Dezkam (Denmark), ECCO
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Time: 16.15 - 17.00
Improving customer experiences that matter

Speaker: Marianne Kay (UK), Digital Clarity Group
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Time: 17.15 - 18.15
Town hall

Join expert panelists in an engaging, fast-paced debate on key issues for 2015 and beyond.

Time: 18.30
Farewell Dinner

More about the farewell dinner

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