Making It Work
Aarhus 15 conference
November 3-5 2015

Program: Tuesday | Wednesday | Thursday | Speakers | Tracks | Social events
Marianne Kay

Web design trends 2016

Time: 15.15 - 16.00, Thursday November 5

Speaker: Marianne Kay (UK), Digital Clarity Group
Track: Designing Digital Experiences


Looking your best is about making an effort, adding a personal touch, creating a subtle detail that is fresh, stylish and fits naturally with who you are. It reflects your state of mind, frames your self-esteem and shows people around you that you care. It creates powerful and lasting first impressions, before you even look the other person in the eye.

Making a great first impression online is just as important. Website visitors will decide whether they like what they see within the first 50 milliseconds. And one in five will leave a website after 5 seconds, not giving you a second chance.

In this session we will talk about web design trends that are set to dominate in 2016. We will see how these trends can be broken down into specific and discrete tasks, and how small evolutionary changes can make a big difference.

We will cover:
- Neat, de-cluttered homepage.
- Irresistible images.
- The new perspective: drones and action cameras.
- Text over images in responsive designs.
- Video backgrounds.
- Subtle animations.
- Ghost buttons.
- Sticky navigation.
- The increasing influence of mobile first approach.
- Fairness, ethical values, community, environment.

See you there. Try to look your best – it’s worth it!

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