Making It Work
Aarhus 15 conference
November 3-5 2015

Tuesday | Thursday | Speakers | Tracks | Social events

Program : Wednesday, November 4th 2015

Time: 6.30
Run with the Vikings

Time: 8.00
Breakfast & Registration

Come pick up your conference badge and enjoy breakfast with fellow conference participants. We encourage attendees and speakers alike to join, get the discussion going first thing and set the scene for the rest of the day.


Time: 9.00 - 9.15
Conference opening with Louise Gade (Denmark), VIA University College
Time: 9.15 - 10.00
Keynote: The total impossibility of customer experience management

Speaker: Tim Walters (Germany), Digital Clarity Group
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Time: 10.15 - 11.00
Surfacing the tragic mistakes to avoid

Track: Branding & marketing
Speaker: Jake DiMare (USA), Agency Oasis

What the Ebola outbreak taught us about our website

Track: Content & Communications
Speaker: Christopher Strebel (Switzerland), World Health Organization
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When your intranet goes Google

Track: Intranet & Digital Workplace
Speaker: Kaisa Hilden (Finland), Yle
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Digital leadership: changing the way we work with the business

Track: Leadership & Strategy
Speaker: An Dewilde (Belgium), J. Boye
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The future of enterprise IT

Track: Standards & Technology
Speaker: David Jones (UK), AIIM


Time: 11.15 - 12.00
Rally the world – Next level digital brand storytelling

Track: Branding & marketing
Speaker: Jan Pilhar (Germany), Aperto

How to improve sales with simple content marketing techniques

Track: Content & Communications
Speaker: Birgitte Seest Marquart (Denmark), Dansk Supermarked
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Rethinking an Intranet in a cloud and digital workplace era

Track: Intranet and Digital Workplace
Speaker: Ernst Décsey (Switzerland), UNICEF
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The secret of managing 60 global websites

Track: Leadership & Strategy
Speaker: Hjördís Arnadottir (Switzerland), Allergan

Getting started with web accessibility – Who, what and why?

Track: Standards & Technology
Speakers: Anne Thyme (Denmark), Siteimprove & Lars Holm Sørensen (Denmark), Diversa
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Time: 12.00 - 13.00
Lunch

Time: 13.00 - 13.45
Branded Content: Find your own 3 concepts

Track: Branding & marketing
Speaker: Katrine Emme Thielke (Denmark), Katrine Thielke
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Using LinkedIn for content marketing and thought leadership

Track: Content & Communications
Speaker: Peter Nissen (Denmark), Rambøll
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Our future role - how should it be shaped to create most value for the organisation?

Track: Intranet & Digital Workplace
Speaker: Lau Andreasen (Denmark), J. Boye

How to eat an elephant: An introduction in brand resilience and reputation management

Track: Leadership & Strategy
Speaker: Ana Bulgar (Romania), OMV Petron
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The role of technology in the customer experience

Track: Standards & Technology
Speaker: Jochen Toppe (Germany), CoreMedia


Time: 14.00 - 15.00
Expert panel

Learn more about the Expert panel discussion and be a part of the discussion to share perspectives.

Speakers:
Jonas Bladt Hansen (Denmark), Arla Foods
Hannu Vangsgaard (Denmark), envision
Tracy Green (UK), UK Parliament


Time: 15.15 - 16.00
Connecting the dots: Customer journeys and online touch points

Track: Branding & Marketing
Speaker: Mette Heide Temple (Denmark), Brüel & Kjær Sound and Vibration Measurement
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Pushing syrup through a straw: More content than capacity

Track: Content & Communications
Speaker: Rahel Bailie (UK), Scroll
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How to keep your social intranet successful

Track: Intranet & Digital Workplace
Speakers: Christina Rahtgens (Germany), Roland Berger & Florian Hoecherl (Germany), Roland Berger
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Leadership challenges in digital projects

Track: Leadership & Strategy
Speaker: Birgit Gjøl (Denmark), DGI
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It’ll be just agile projects and cloud computing in the future

Track: Standards & Technology
Speaker: Petri Aukia (Finland), Codento


Time: 16.15 - 17.00
Digital Gravity; how to prepare for lift-off in content marketing

Track: Branding & marketing
Speakers: Adam Frederik Nissen Feldt (Denmark), Haldor Topsøe
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Data is your eyes - not your brain

Track: Content & Communications
Speaker: Thomas Petersen (Denmark), Metropolitan University College
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Simplifying good intranet design

Track: Intranet & Digital Workplace
Speaker: Neil Morgan (Switzerland), Richemont

Making it work with generation Y

Track: Leadership & Strategy
Speaker: Anna Kadric (Sweden), Arrow Electronics
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Going fast forward with your big data

Track: Standards & Technology
Speaker: Julien Vander Straeten (Belgium), YASKA


Time: 17.15 - 18.15
Change The Game keynotes

Speakers:
Danielle Brigida (USA) U.S. Fish and Wildlife Service
Hannu Vangsgaard (Denmark), envision
Jonas Bladt Hansen (Denmark), Arla Foods


Time: 18.30
Conference Party

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